Tuesday, January 11, 2011

WSJ Personal Journal - Stop the Insanity

Is anyone else insulted by the recent article “To Dress Well, a Woman Should Shop Like a Man” in the Personal Journal section of the WSJ? The article states that women have a lot to learn from the way men shop. I stand firm on the fact that women know shopping better than any man and I wish the WSJ would stick to it’s knitting and report on the financial industry, not on subjects about which they are uninformed.

The author begins her story about how women could learn a lot from men’s shopping habits by explaining that she first sensed this was true when a menswear designer told her that he couldn’t use a fabric unless it felt “good to the hand” because men won’t buy uncomfortable clothes. Whoa, that’s NOT a revelation to any woman. I know many well heeled women who will cross continents for certain cotton t-shirts because they are the softest most comfortable ever. The author goes on to say that this menswear designer/male friend shopper before trying a pair of pants felt the wool with his hand to ascertain it’s softness. And the point of that is…? Women on the other hand would rub the pants against their cheek, a much better and more accurate test of how soft the material is –plenty of women go to the extreme and lick the fabric to see if the fabric sticks to their taste buds to get a sense of the texture of a fabric! Now that’s the best way to shop for a comfortable fabric - all you men reading this, take note!

The author goes on to state authoritatively that tailoring “should matter”. No kidding but has this author been shopping recently? In my most recent shopping excursion for work clothes I was insulted with career wear dressed up as skinny pants, cropped pants and shirts cut down to your navel. Unless you are a teacher, a whore, or 6 feet by 99 pounds, who is buying this crap? Where on earth do real women with office jobs shop for clothes if they can’t spend $1000 on a blazer or pants? I have been reduced to buying disposable work clothes at Mandees. I recently bought a pair of black pants and wore them to work hoping no one would notice the sheen. Clearly for the $28 I paid, they are disposable – tailoring is not an issue. They are too big in the waist and too tight in the derriere , however they are a nice stretchy material so they are very forgiving. Women do care about tailoring, however, if you do not have a large disposable income, we are hostage to the crappy tailoring available. Men’s affordable clothing has decent tailoring – where is the justice in that?!

The author waxes on about this male shopper who squatted in the dressing room to be sure the pants he was trying on fit comfortably. Squatting, that’s all he did? Cmon, women invented the try on pant dance routine – it goes something like this – squat one, two, three, stand then kick your leg up over your head like a rockette one, two, three, then mountain climbers one, two, three. If you can do all those moves, then it’s a buy. If you can do 1 of the 3 moves, it’s still a buy though you should consider going on a diet or buying a tunic to cover the ill fitting pants.

Then the author enlightens us with the “a good jacket starts with a shoulder that permits comfortable movement and isn’t so stuffed with foam padding that it looks awkward with the arm raised. Obviously, the author is discussing a blazer or suit jacket. I am confident that the reader of the WSJ is well aware of the fact that those large 80’s shoulder pads went out with ‘80s and frankly, I am curious about what type of office job requires you to wear a blazer or suit jacket and raise both arms above your head like you are calling a touchdown?

Stop the insanity! Someone needs to tell the WSJ to get back to it’s core expertise - before we know it, someone at Instyle magazine might decide to start writing about free cash flow yields and sovereign debt.

Monday, November 22, 2010

Ageless Diva Reaches a Certain Age…

No, this is not a reference to me but rather an article in the NY Times about Cher. It’s curious that this article about Cher came out the same week the FT put out a special magazine “Women at the Top – The Top 50 Women in World Business”. That women reach the CEO suite is notable, maybe that women get to the top in show business is not so newsworthy although enduring as Cher has is certainly worthy of comment.

Both the Cher article and the women in the FT magazine offered some valuable tips – stuff we know but always nice as a refresher. Maybe you can guess which came from Cher and which came from FT?

- Know your own limits.

- Women succeed better in a positive ecosystem rather than an ego-system.

- Some crimes are cool and some crimes are uncool – it’s better to be a heroin addict, go away to rehab than to be caught for shoplifting.

- What you don’t know is so much more important than what you do know

- You learn more from bad than good experiences

- Where you are is not who you are

Whether it is Cher , Andrea Jung, Irene Rosenfeld or Ursula Burns , they are inspiring ,as are all of you women who are a success in your own right.

Saturday, October 30, 2010

On the cutting edge - I Am!

I think I know fashion – discuss amongst yourselves. My keen sense of fashion has once again been validated. Recently, I was shopping with a dear friend when I saw one of the coziest, softest throw blankets. I picked one up, wrapped it around my shoulders and declared that I was buying said blanket to wear as a shawl. My firiend looked at me in horror (a look with which I am all too familiar) and said she was going to perform a fashion intervention and forbid me to go with my whim. However, I read today that at a recent fashion show, Phoebe Philo “daringly wrapped a woven cotton blanket over a full-length red dress with a gold Cleopatra choker…” I rest my case. I am off to the store to buy some throw blankets to go with all my formal wear.

Wednesday, October 6, 2010

Noisy Chip Bags...No Joke!

Frito-Lay is pulling most of the biodegradable packaging for Sun Chips snacks because poeple complained the new bags were too noisy. They are going to go back to the nondegradable packaging. Excuse me?? Too noisy? Are thousands upon thousands of people eating the chips in a quiet zone? Libraries? the quiet cars on the Acela? How can the noise of opening a chip bag effect your experience of eating the chips? This has gone too far at the expense of our environment. Don't we want to push consumer product makers and everyone else for that matter to be more eco-friendly? Apparently "consumers" have posted videos on the Web and "fierce complaints" on social networking sites. My guess is that it's not "consumers" that have posted the complaints but rather one or two of the 14.9 million unemployed people in the US who have nothing better to do with their time than mess with noisy chip bags. And if Frito-Lay were smart marketers, they would address the complaints and turn it into an opportunity for their brand.

Only in the US...
Following is a link to the article:

http://online.wsj.com/article/SB10001424052748703843804575534182403878708.html?mod=ITP_marketplace_1

Friday, October 1, 2010

Bangs and stuff

That's gonna be the title of my new book, but that's a story for another day.

Did anyone else catch the following review of RL's new collection below:

Ralph Lauren tapped his vision of the American West, with a collection that included fringed deerskin jackets, silk georgette dresses and beaded skirts in a palette of neutrals and metallics. As if to illustrate the day to night adaptability of his looks, Mr Lauren paired a fringed beaded skirt with a plaid work shirt. His style captured the modern American woman’s jumbled-up approach to dressing.

REALLY? I am offended. I mean I have been known to wear things I have purchased at Mandees however a "jumbled up approach to dressing"?? C'mon, I think there is a challenge in here somewhere. I may have to begin wearing Brioni as his imagined muse is "a middle class woman, but with a dark side".

What do they expect - look what we have to work with...skinny jeans, jumpsuits...need I say more? The real problem is that fashion retailers target the WRONG market - they all go for the under 30 market. FYI, the fastest-growing segment of Facebook users is women over 55 and most online retailers still cater to the younger set. In fact, 65% of online apparel sales to to women over age 35.

I'm just sayin....