Noisy Chip Bags...No Joke!

Frito-Lay is pulling most of the biodegradable packaging for Sun Chips snacks because poeple complained the new bags were too noisy. They are going to go back to the nondegradable packaging. Excuse me?? Too noisy? Are thousands upon thousands of people eating the chips in a quiet zone? Libraries? the quiet cars on the Acela? How can the noise of opening a chip bag effect your experience of eating the chips? This has gone too far at the expense of our environment. Don't we want to push consumer product makers and everyone else for that matter to be more eco-friendly? Apparently "consumers" have posted videos on the Web and "fierce complaints" on social networking sites. My guess is that it's not "consumers" that have posted the complaints but rather one or two of the 14.9 million unemployed people in the US who have nothing better to do with their time than mess with noisy chip bags. And if Frito-Lay were smart marketers, they would address the complaints and turn it into an opportunity for their brand.

Only in the US...

Following is a link to the article:

http://online.wsj.com/article/SB10001424052748703843804575534182403878708.html?mod=ITP_marketplace_1